Evaluation

So far, my group have learnt that music video making isn't as easy as it seemed. In the old days, music videos had less effects, less cuts and fewer settings in them. Today's music video's have more rapid cuts between scenes, more locations and are at better quality.

One mistake we made during the lipsynching task was that we didnt know the lyrics to the song off by heart. So what we did was get Sheikh to have the lyrics close to him so he can repeat it along whilst playing the song. However, because he did not know the words to the song, he was saying anything which looked out of place. Whilst we were editing the video, we had difficulties to get the video in line with the song. We have learnt that, it is vital to learn the lyrics off by heart, and that we make sure that we say the words along with the artist, not 2 seconds after!!

Nowadays, to sell a music video, it needs to captivate the audience. Comparing a video from the 60's and one from 2009, we saw that the video's these days have much more effects in them. They also had more locations so it does not bore the audience. The video we saw which starred Beyonce, had 30 cuts in 10 seconds. Also, there is a story to every music video.

Different genres have different types of videos. In a R&B song, you would most likely see a couple or a love story. However, in Rock Music, you would see more instruments being played by a band, rather being focused on a main storyline. Some genres need more mis-en-scene then others. Specific music are targetted at a niche audience.

Overall, my group have learnt that to make a captivating video, we need to take more time planning and each group member has to be contributing to the video. Everything needs to be planned before hand.

By Mohammed Saifur Rahman